"The Long Winding Road of Friendship"

We spent every weekend together until college; dating best friends, going to dances, sneaking out of the house, sneaking into the house, laying on the floor in front of the electric heater eating cereal at 3 in the morning. Then things changed . . .

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Gen C is a powerful new force in consumer culture.

Gen C is a powerful new force in consumer culture. It's a term we use to describe people who care deeply about creation, curation, connection, community and carbon footprint. It's not an age group; it's an attitude and mindset defined by key characteristics.

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