What does "Custom" really mean anymore???

What Does “Custom” Really Mean Anymore?

The word custom used to carry weight.

It implied a maker working directly with a person, in conversation. Building something for their client, from scratch.

But somewhere along the way, that meaning became blurry like many words in our English language do. 

Today, custom is used to describe everything from hand-built objects to a ribbon glued onto a finished product.

The problem isn’t that one approach exists alongside the other. The problem is that we use the same word for both. The same word now covers radically different processes

True custom work is slower because it is relational. It requires listening, designing, planning, building, fitting and revising. It asks the maker to be accountable not just for how something looks, but how it fits and feels on your body over time.

Your measurements; face shape, height, complexion, the shape of your skull, the intended use of this hat all determine what we build for you.

Our hats are built from raw materials and the timeline reflects that reality: initial intake appointment, a special band block made to match your head shape, the felt is blocked, there is drying time, shaping, starching, sweatband, hat liner, hat trims, hand shaping, delivery. Each step dependent on the one before it. 

At FauxyFurr, when we say custom, we mean the old definition:

Made from scratch, for one person, with no substitute for time.

Next time you hear someone throwing around the phrase: custom. Ask yourself is this “custom made” or “customized” — both have value—but they are not the same craft.